Minimalist wine labels

Minimalist wine labels DEFAULT

Contemporary Minimalist Wine Label Design for Dragomir Special Selection Is Elegantly Minimalistic

Dragomir's wine label, designed by The Labelmaker, is founded upon a notion of simplicity and minimalism. But just because it's simple doesn't mean it doesn't pack a punch. Because the winery itself is so well known for its architecture, The Labelmaker thoughtfully designed a premium label that reflects the architectural values. Using gold foil solely on the building and allowing the background to be muted yet textured brings a sense of charm to the label. This wine label encapsulates everything essential to the winery while still maintaining an extremely luxurious label.


Editorial photograph

Special Selection wines are usually the best wines each producer could offer. Dragomir is no exception from this rule though it is really hard to tell which wine is the best one from their amazing portfolio. With Dragomir Special Selection wine range, they try to elevate their wine philosophy to even higher ground. My job was to create a contemporary minimalist wine label design that was reflecting trully the whole beauty and character of their wines. 

I’ve been working with Dragomir for many years on all of their wines. Every time we start something new, we strive to get the best results no matter how long this would take. This new lineup was born in very strange situation – right after i started my Covid 19 recovery. Extremely difficult period for me but at the same time also very calm times considering the fact that at that period everyone around me was suffering one way or another from the virus. No phone calls, no emails – full serenity. My ideas flourished into some inspiring ideas though I was again in a challenging situation because I had to create another successful and strong design without fighting and competing with the other wines from Dragomir’s portfolio.

Editorial photograph

In this project, we were looking for a brand new premium look for the wines. Luckily, a year ago Dragomir has started using their brand new winery. An amazing facility with very strong and distinguished modern design. I think their new winery has successfully become one of the iconic landmarks in the region due to its remarkable architecture. The building is so recognizable that we decided to use its facade on our new label design. Since it has absolutely gorgeous modern look we decided to create a contemporary modern wine label design for the whole range.

The building was the main character in our composition. I wanted to focus the entire attention on it that’s why we stamped it with hot foil and used very strong embossing to enhance its 3D presence on the paper surface. The background is very elegant and calm abstract image of the landscape. Behind the winery is a mountain silhouette in light gray with debossed linear pattern. The whole are below the winery is filled with same linear pattern debossed directly on the paper. You can’t see it from a distance, but when you take the bottle you see the gentle minimalist reflections produced by the debossed lines. The bottom edge is using diagonal cut to enhance the feeling of an abstract landscape in this contemporary minimalist wine label design.

The top part of the label is completely free leaving enough space for Dragomir heading printed with black ink and high build raised varnish. We used very heavy bordolaise lacquered bottled which deep black glossy surface that perfectly matched the even texture of the Sorolla paper by Arconvert. My final touch in this packaging was the silver wax that we used to seal the bottle. We used many different print effects in this contemporary minimalist wine label design but we tried to keep the right balance between all these details while looking for harmony in our deign. It is all about elegance & finesse.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Chloe Gordon

Chloe Gordon

Chloe is based out of sweet home, Alabama. While she's a writer by trade, she struggles to write her own bio. All you need to know is that she's a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn't mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_

More posts from Chloe Gordon
Sours: https://thedieline.com/blog/2021/5/4/contemporary-minimalist-wine-label-design-for-dragomir-special-selection-is-elegantly-minimalistic

The design of a wine label can make or break the success of a new wine introduced to the market.

Wine labeling

Wine Labeling

Even beyond the quality of the wine itself, the design of a wine label plays a primary role in the purchasing decisions of customers. It is on this fact that many graphic designers have focused their attention to making creative, compelling wine labels that connect a bottle of wine with its buyer.

30 Wine Label Ideas to Inspire

. To read it right, we suggest you enjoy this list over a freshly popped glass of wine.

1. Inkwell Wines Rorschach-Inspired Wine Bottles

Wine Label Ideas - Inkwell Wine

Just as every wine may affect each palette differently, the Rorschach inkblot test’s meaning is different to each viewer. With this wine label design, Inkwell Wine asks, “what do you see?” The crew at /M/A/S/H/ was hired to rejuvenate Inkwell’s label design and brand identity, and this bottle was precisely what the winemaker needed. If you can find a bottle of Inkwell’s 2007 Shiraz, it wears this label proudly. Even after you drink it, we recommend holding on to this bottle for its simple, compelling wine label design. [link]

Inkwell Wine Gallery

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2. Meeta Panesar Wine Label Designs

Wine Labels meeta-panesar_1

Meeta Panesar’s wine bottle designs were created as an homage to the Op Art movement and the work of artist Joseph Albers. Panesar carried that Op Art tradition into these conceptual wine labels, some flush with color and geometry, others with tightly wrapped black-and-white lines. While Meeta Panesar’s wine labels remain a packaging art concept, we’d love to see his work commissioned and produced. [link]

Homage to the Op Art Wine Label Gallery

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3. Gut Oggau Portrait Wines

Wine Labels gutoggau-wine-portraits_1

The Oggau Estate is an Austrian winery that has given its wine more than just a flavor, but a personality… nine of them, to be exact. The Gut Oggau Portrait Wines were designed by Jung von Matt to give each Oggau wine label its own unique signature. Jung von Matt explains: “Just like every man, every wine has its own individual character ranging from young to mature, from playful to complex. We assigned a face, a story, and a name to these different attributes. Eventually, this led to a typical family clan with grandparents, parents, and children.” [link via jvm]

Oggau Estate Wines Gallery

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4. Neil Ashmead GTS

Wine Labels neil-ashmead-gts-wine_1

Elderton Wines of Australia has bottled wine in tribute to auto (and wine) enthusiast Neil Ashmead. The Neil Ashmead GTS, or “Grand Tourer Shiraz” features a racing-styled label bearing Ashmead’s signature. This bottle’s best attribute, however, is its’ six-speed stick shift screw-on cap. The creatives at Fuller, an Australian ad agency, deserve plenty of praise for this creative wine label design. [link]

Neil Ashmead GTS Gallery

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5. Honey Moon Wine

Wine Label Designs honey-moon-wine_1

While we’ve never had the palette for sweet wines, this bottle by designer Lauren Golembiewski has our sweet tooth a-humming. Golembiewski created the Honey Moon Wine concept as an annual gift to past and prospective clients in celebration of a budding summer. The “honey moon” is the first full moon of the month of June, known as the perfect moment to begin the harvest of honey. While the bottle is certainly an achievement of its own, Golembiewski also created the honey moon font as shown in the gallery below. [link]

Honey Moon Wine Gallery

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6. Versus Wine Pouch

Wine Label Designs versus-wine-pouch

Those who look down their noses at pouch wine should take a note of caution– this design is looking down its nose at you. The Versus Wine Pouch takes advantage of the new form of packaging by making a clean, clear impression with notes of both purity and royalty. The waves of wine are endearing to the product, while the golden diamond logo represents a product of rich quality. While the jury is still out until we taste it, the packaging makes a strong statement on its own. [link]

7. Return of the Living Red

Wine Label Design return-of-the-living-red_1

The crew from /M/A/S/H/ returns to this list with a special bottle for Redheads Wine. A collaboration with Redheads Studio yielded a bottle called “Return of the Living Red”– a simple, provocative design with a throwback to classic horror films. Save for a seal of blood-red wax over its cork, Return of the Living Red is only adorned with a simple, aged envelope containing clues about the bottle’s contents. The cards within the envelope continue the horror story, showcasing the illustrative handiwork of the /M/A/S/H/ team. [link]

Return of the Living Red (Gallery)

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8. Sav Sparkling Wine

Wine Bottle Design sav-wine

While Sweden may not strike you as a typical wine producer, the Scandinavian country has some interesting contributions to the world of wine. Sav Sparkling Wine isn’t borne of grapes, but a birch sap that is pressed in the virginal wine-making region of Jämtland. Sav’s bottle and identity are inspired by the very tree from which this wine is created, the white birch. After the cover is peeled away, the label is a minimal white with solid black lettering. We’re a bit apprehensive to taste a wine made from sap, but we’re quite pleased with the label alone. [link]

9. Mini Garage Winery

Wine Label Designs mini-garage-wine_1

As long as you don’t store these wines in your garage (especially next to the turpentine), you’re in for a tasty treat of packaging design. The Mini Garage Wines and Brandies by Anthony Hammond have a literal conception– Hammond’s wine is produced in a former tractor shop in Germany. The packaging is amongst the most creative on this list, although we’re skeptical about their ability to preserve the original flavor of the product. Perhaps its the condition of the rusty turpentine cans in our own garage… [link]

Mini Garage Winery (Gallery)

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10. Lunar Vine Wine

Wine Bottle Designs lunar-vine-wine

Lunar Vine Wine wanted to add a dash of color to their bottles– who better to hire than UK design firm DeathByColor? DBC created these wild wine bottles as lush and colorfully explosive as they could be. While this tends to communicate “these wines taste like soda pop”, we can certainly appreciate the artist’s vision. Our favorite is the Shiraz, it is no surprise that we go for the most colorfully conservative… [link]

11. Matsu Organic Wine

Wine Labels matsu-wine

A quick glance at these bottles instantly communicates this winery’s main value– three generations of expertise. The Matsu Organic Wine bottles show the history of this wine from grandfather to grandson, showing the focus this family has put into its grape over these generations. Each label represents a different wine from Matsu, “El Pícaro”, “El Recio” and “El Viejo”– each with its own personality and flavor. [link]

12. Segreto Wine

Wine Label Designs segreto-wine

When Segreto commissioned a special design for a limited edition anniversary vintage, Takk! Design delivered a strong, bold signature for the product. The result was a pitch-black bottle with a thick, subtly scripted font showcasing the brand’s mark winding around the label. Pair three bottles together, the name is spelled out in its entirety with little separation. If you were in the right place at the right time, you may have been lucky to pick up a bottle (or three) from your personal wine boutique. If you are one of the few, give us a call when you uncork, yeah? [link]

13. Let It Grow Wine Bottles

Wine Label Design let-it-grow-wine

Brazilian design firm LetItGrow wanted to reach out to their clients with a special gift. The designers took 100 empty wine bottles, painted them white, and then illustrated each bottle by hand. Before delivering the unique work of art, they wrapped each unit in a vacuum-sealed black plastic label with a description of its contents. We don’t know about you, but in some circles shipping an empty wine bottle as a gift is a criminal offense… no matter how beautiful they look! [link]

14. Francis Ford Coppola “Carmine” Wine Jug

Wine Label Designs francis-ford-coppola-carmine-wine_2

The design crew at Sfaustina created this obelisk of a wine jug for the film’s most noteworthy wine lover, Francis Ford Coppola. Coppola’s father, Carmine, used to stock wine jugs in his basement where the young Francis would play. The young Coppola attempted to carry a jug across the basement with a pencil through the handle, but the pencil broke and the jug shattered. To recreate Mr. Coppola’s childhood, Sfaustina designed this jub with a dark label with sheet music written by Francis’s father and a black pencil in the handle. The name, of course, is “The Carmine”, named for the Coppola family patriarch. [link]

15. Shefa Profusion Wine

Wine Label Design shefa-profusion-wine

The word “Shefa” translates from Hebrew as “profusion”, with these wines named as such for their youthful abundance. The Shefa Profusion Wines are flush with Hebrew iconography and imagery, giving these a decidedly Middle Eastern appearance. While little is known about the waters within, the bottles themselves certainly have an intoxicating effect. [link]

16. The Logan Weemala Wine Collection

Wine Label Designs logan-weemala-wines_1

In name and in symbol, the Logan Weemala Wine Collection faithfully represents its homeland. “Weemala” is the name of the region where these grapes were grown, and is the aboriginal word for “good view”. To give this collection a face, War Design selected five birds common to the Weemala region, making each a symbol for one of Weemala’s varietals. The end result is a simple, playful, and attractive series of labels for a great Australian winery. [link]

The Logan Weemala Wine Collection (Gallery)

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17. Laughing Stock Wine

Wine Bottle Design laughing-stock-vineyards

The designers at Laughing Stock Wine took a literal approach to designing their label. A stock ticker twists and wraps around the bottle, displaying the basic details of the wine contained within. The name of the wine is displayed as a stock symbol, “LFNG”, with the vintage year below it. In all, the design does an excellent job of conveying the character of the brand. [link]

18. Boarding Pass Shiraz

Wine Labels boarding-bass-shiraz_1

An instant classic, the Boarding Pass Shiraz label is one of the most creative theme-based designs in recent years. The front label is essentially a boarding pass with the travel details replaces with information about the wine. This 2005 Shiraz has been a big hit in the world of packaging design, encompassing the entire air travel experience in one bottle. [link]

Boarding Pass Shiraz (Gallery)

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19. DolceVita Wines

Wine Branding Design dolcevita-wine

Designer Romulo Castilho gave DolceVite Wines a veritable fireworks display for their packaging. In a true Carnival fashion, these Brazilian wine labels explode with color, gold for the light and purple for the dark. Sleek and sophisticated, Castilho’s designs served DolceVita a strong statement for their labels. [link]

20. Saddler’s Creek Winery “Naked” Wine Bottles

Wine Bottle Design saddlers-creek-naked-wines

Saddler’s Creek Naked Wine Bottles remove the label altogether, leaving nothing but naked glass in its place. The name and details about the wine are then printed directly onto the bottle with gold ink for Chardonnay, purple for Merlot. These bottles were designed to stand out from a lineup of paper labeled bottles, and from a quick glance– they certainly succeed. [link]

21. The Wine Case Lamp by Ciclus

Wine Label Designs ciclus-wine-case-lamp_1

In a society where consumption nearly always ends with waste, the Wine Case Lamp is a bold statement. After you finish this bottle, its case can be constructed into a fully functional (and well-designed) slatted lamp. Just pop the cork, fill up a few glasses and let there be light. [link]

The Wine Case Lamp by Ciclus (Gallery)

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22. Duffy and Partners Holiday Wine

Wine Label Design duffy-and-partners-holliday-wine_1

To share some holiday cheer with its friends, family, employees, and clients, the firm of Duffy and Partners sent out this well-designed bottle of Holiday Wine. “I’m dreaming of a white Christmas,” exclaims this bottle’s label. While we love the illustration and the creative vision for the bottle, we’re having a tough time getting past the little mark on the back which shows “0% alcohol”… [link]

Duffy and Partners Holiday Wine (Gallery)

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23. B Frank Wine

Wine Label Design b-frank-wine

The best part about B Frank Wine’s label is the part you add yourself. If it’s time for a heart-to-heart with a friend, co-worker or lover, this is the bottle you want to have handy. Just be frank, speak your mind, and get it out in the open. This design is the work of Talia Cohen for the B Frank digital marketing agency. Quite frankly, we love it. [link]

24. USB Port Wine

Wine Label Designs usb-wine

Due to a recent law, if a specific wine doesn’t come from Portugal, it can no longer be called “port”. So to sidestep this little legality, Peltier Station Winery and 6 West Design devised the “USB Port Wine”. The label comes as close to saying “port” as possible, without actually saying it– even spelling out “im_ant” and “_folio” on the rear side of the bottle. The binary code above the name on the front also spells out Peltier Station Winery, completing the look on this design. [link]

25. Vine Parma Wine

Wine Label Designs vine-parma-wine

Designer Raya Ivanovskaya has put a wealth of cultural flavor into the Vine Parma Wine design. Wrapping around this bottle are hieroglyphics, totems, and a mystic language telling tales of times past. Inserted subtly into this design are the basic details about the wine– including a bar code, distribution information, alcohol content, and more. This is more than just a wine bottle, it’s a work of art… [link]

26. Dada Wine

Wine Bottle Design dada-wine_1

Suckers for a good typeface will fall for the design of Dada Wine in a heartbeat. This progressive bottle design features a fresh, bubbly, bold, and golden logo taking up most of the front label space. The signature Dada hand supports the logo, while the business end of this design is moved to the back, justified to the left. Order one of these, it’ll arrive in a case sharing the same fresh branding as the bottle of Dada wine itself. [link]

Dada Wine (Gallery)

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27. Elk and Wolf Chardonnay

Wine Bottle Design elk-and-wolf-chardonnay1

Elk and Wolf Chardonnay wants to serve their wine cold– so cold, in fact, that only aluminum could properly do the trick. The only problem there is that wine aficionados don’t only want their Chardonnay cold, they want it in a glass bottle. To help sell this unusual container to a group who might avoid it, SocialUK gave this aluminum bottle a classy, refined look. If you’re going to reach for an aluminum bottle of Chardonnay, SocialUK worked pretty hard to make sure that it is this one. [link]

Elk and Wolf Chardonnay (Gallery)

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28. Ben Schlitter’s TwentyFour Wine

Wine Label Designs ben-schlitter-wine

Designer Ben Schlitter has made his mark using ordinary objects to create new designs. His TwentyFour Wine continues this technique with a label inspired by rubber bands– and a cork sealed by one. The name TwentyFour describes the circumference of the wine bottle at exactly 24 cm. In all, this work represents an interesting take on the wine label and a refreshing inspiration on the part of Ben Schlitter. [link]

29. Lazarus Wine’s Braille Wine Bottle

Wine Label Designs azarus-wine

While this label may be a tough read for the layman, its design is strikingly attractive to those who cannot understand its language. The Lazarus Wine bottle features a label printed in big, bold braille with either a black or yellow background. There is an English description at its base for those who can’t feel what this wine is about, but that’s precisely why we like it– it’s the mystery of this one that makes us want to pop the cork. [link]

30. Very Chic Wine Samplers

Wine Branding Design very-chic-wine-tasting-bottles

All you need to get to know a good wine is to take a slow, calculated and careful sip. Very Chic Wine hopes to make an impression before you sample with this attractive, floral-inspired packaging. For the potential buyers, customers, and friends of Very Chic Wine, this packaging certainly makes a strong statement about the quality of the wine contained within. [link]

So we’re curious. What are your favorite wine labels in the list above?

We had a difficult time narrowing this list down to 30, let alone picking our own favorite. Let us know your thoughts in the comments.

In the meantime, we’d like to thank the people at TheDieLine and LovelyPackage, whose brilliant coverage of packaging design led to many of the discoveries in this feature.

Thanks for reading — if you enjoyed this one, be sure to check out these other features:

Sours: https://www.thecoolist.com/amazing-wine-labels-30-creative-and-unique-wine-label-designs/
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How to design a wine label: the ultimate guide

Think about the last time you went shopping for a bottle of wine: maybe it was for a friend or to bring as gift to someone hosting a dinner party or get-together. What guided your eye through the expansive number of brands now readily available at any local grocery store? Like the other millions of people that have grown the wine industry to a $60 billion industry, you probably checked through some simple and quick mental decisions: red or white, domestically grown or imported and price point. Even after that, you’re probably left holding three or four bottles. It’s impossible to deny that there is a small thing that can make or break the purchase for many people: the label.

Fishing cat modern wine label

Especially when buying a bottle that will eventually be a gift, it’s undeniable that consumers shop with their eyes. Need proof? Last year, Wine.net surveyed 2,000 wine drinkers asking them to choose between three bottles of red wine and three bottles of white wine with only a picture of each bottle to guide them. 80% said their decision was based mostly on the label!

If you’re an independent wine maker, you need to be sure your bottles stack up against the competition.

Read on to learn more about crafting a perfect wine label for your brand and how you can make sure your label leaves your consumers on cloud wine.

Know yourself and your audience

Modern black and gold wine label

A wine label has very little space so every element must be chosen for maximum impact. First things first: who are you and what’s your story? A century-old vineyard in France might want to communicate to a potential customer that they are trusted, historic brand, making them a solid investment. While an upstart winemaker in Oregon might want to sell to younger, more adventurous buyer looking for something unique and new. Figure out how to tell that story in an engaging way in only a sentence or two, while also describing the particulars of that bottle.

Design your wine label

Once you have a clear idea of who you are and the audience you’re trying to reach, let that guide the design choices of your label.

Color

Wine labels with traditional, light bright colors

Wine has pretty standard bottle colors: reds are sold in dark green bottles to keep out the sunlight and prevent oxidization, while whites are sold in clear or pale green bottles. The first step to choosing a color scheme for your label is making sure it pops on the bottle the wine will be sold in.

Reds traditionally follow two color schemes: dark, deep colors creating a moody feel, or a white label with rich ink colors (deep reds, blues or golds). White wine labels tend to go for light blues and greens, creating airey or crisp feelings. And whites, golds and pinks reign supreme for sparkling and the super trendy roses.

Of course, traditions are made to be broken. In recent years, vintners have started being more playful with their color schemes, pairing bright or dark labels with whites for a bold, contrasting effect, or choosing a full-spectrum of bright colors to make a red more playful.

Typography

You have your color scheme. Now it’s time to think about type. If you do choose dark label on a red, make sure your typography is strong enough bring contrast to your design. The font you choose for your label will tell the consumer a lot about the what they’ll be uncorking. Traditional wineries use busier typeface styles and design that evoke their history and authenticity. The labels often rely on serifed or script type.

Modern, hip wineries often use bold, sans serif faces to lend a contemporary feel. The labels (like Axr below) are often roomier, with lots of white space. On the other end of the spectrum, instead of putting emphasis on the full winery name, they will often pull one letter or logo mark out and make it large and eye-catching.

Style and imagery

The most popular styles tend to fall into a couple categories: elegant, bold and modern, minimalist or classic/traditional. Pick yours based on the personality of your wine, your brand, and your drinkers. Going for an older, more sophisticated drinker with a high price point? You might want to stay traditional. Attempting to draw in millennial drinkers who are beginning to collect and develop their palettes? Perhaps you’re better off with something clean and modern.

Whichever style you choose to fall into, your label needs eye-catching imagery to draw attention. A traditional choice might be a pencil drawing of the vineyard or estate where the grapes are grown. A minimalist design might show a small character or logo with lots of white space around it. A contemporary label might eschew graphics all together, using large typography to grab the consumer’s eye. Some brave souls are even choosing to push the boundaries even further and use cartoon or highly graphic, amusing designs.

A fun, modern, cartoon-style wine label

Imagery allows you to really be unique. Think about what sets you apart from other wines—is it your location? A feature of your estate? A fun family trait? A punny name? Find that detail and figure out how to visualize that. Maybe your tasting room is modern and clean—design a label with lots of white space and an elegant sans-serif font to match. Got a dog that loves to play fetch with your visitors? Maybe a fun ink-blog style drawing of her for a whimsical, light wine.

Your label style lets customers know if this is the type of wine for them, your imagery allows you to stand out from the competition and be remembered.

What about the back of your wine label?

 Wine label with interesting and important info

After all this consideration given to the front of the bottle, make sure to include all the relevant information on the back label. While this can be interesting stuff like vineyard history and tasting notes, you must also must include less-fun legal information like government warnings, ABV and UPC codes (if you’re planning on selling in stores). Make sure you research all of these requirements and provide them to your designer.

Wine label materials and production

So you’ve made the important decisions about what will be on the label. Now thought must be given to the quality and texture of the paper itself! Wineries have upped their game as of late, bringing high-quality printing elements to what were formerly static labels. A trip down any wine aisle will offer textured papers, decorative foil stamping, embossed letters and other signature touches.

Wine label with hot foil elements

More wineries are embracing the glamor of hot foil stamping, embossing and die-cutting. Long used on bottles of bubbles, foil reflects light beautifully, giving your label an attractive, high-end feel. Embossing is the process of pressing an image onto the label paper, in the process making the image (or parts of the image) rise above the rest of the label. Though embossing can be very subtle, it gives your potential customers a more tactile experience.

Wine label with foil and die-cutting

These elements aren’t the only way to make sure your bottle jumps off the shelf: custom-shaped (or die-cut) labels have risen in popularity in recent years. These are creative labels that feature cut-outs and custom designs and offer an alternative to the rectangle we’ve all come to expect. If you’ve spent a lot of time and energy crafting the perfect image or logo for your brand, die-cutting is a great way to make it truly pop. Like the Rose All Day label and Follow the White Rabbit label, which both use ornate die-cuts to make their labels stand out.

While these elements bring undeniable class to your brand, they also offer drawbacks and limitations in the production stage, as well as obvious expense. Keep in mind: these labels usually have to be printed in higher numbers to keep costs down.

Winery brand identity

Chilean wine label
Wine labels with various tones and colors
Selection of wine labels based on animals

In almost all stores wine is shelved by grape or style. Even within country of origin, the reds and whites are kept in completely different areas. How do you make sure you customers seek out your brand in each section of the store? It’s essential to build continuity in your branding across products, to insure your bottles are linked together throughout the store. This is especially important if your labels change color. A strong, distinctive brand mark is also important: once a customer tries and likes one style, they’ll be excited to see your logo on a wider range of options and will be more likely to branch out.

Find the right wine label designer

There are three ways to get your wine label designed: you can do it yourself, hire a freelancer or run a design contest. Large-scale wineries also have the option to work with a full-scale design agency, but this can get very pricey ($10,000+) and is usually out of an independent wine maker’s budget.

While DIY-ing might be tempting, unless you’re a trained designer I don’t recommend it. Which leaves you with two choices: running a contest or hiring a freelancer. There are pros and cons to both, but I can tell you that most wine makers that create a label on 99designs start with a contest, as it gives them a wide range of ideas and styles to choose between. They then move on to working with designers in one-to-one freelance projects to create labels for additional varietals.

A toast to awesome wine labels

Two wine labels featuring romantic elements

Whether you’re more into Monogamy or prefer a Ménage à Trois, there’s no doubt we’re in a golden age of wine. Nothing is too bold to fly off the shelves. With millennials drinking more wine than any other generation, the wine industry is finally shaking off it’s stodgy, traditional reputation, and wineries have allowed themselves to embrace their cheekier sides and the label design has followed suit. Find the balance between current trends and timeless style and your bottle will be sure to fly off the shelves and into happy consumer’s glasses. Cheers!

Ready to get an awesome label for your wine?
A label design contest can get you dozens of ideas from designers around the world.

I'll drink to that

Sours: https://99designs.com/blog/packaging-label/wine-label-design-tips/
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