WEBS - America’s Yarn Store Delivers Critical Social Proof to its Customers with 54,000 Reviews with 4.5 Average Rating and 4,000 Consumer Images
CHICAGO, May 21, 2020 (GLOBE NEWSWIRE) -- WEBS - America’s Yarn Store today reveals how it has, since 2011, been leveraging PowerReviews’ technologies to deliver social proof, increase social media engagement and generate more online sales.
Since partnering with PowerReviews, WEBS has natively solicited and showcased over 4,000 customer-generated images on its site. In just a few months of using PowerReviews social media solution, the organization was also able to showcase hundreds of images from Instagram by tapping into the large pool of visual content many customers were already creating and sharing.
This visual content, along with over 54,000 reviews with an average star rating of 4.5 across multiple product categories, gives customers the information they need to make an informed purchasing decision for products that are traditionally more suited to an in-person sale.
Dena Childs, Ecommerce Manager at WEBS - America’s Yarn Store, says:
“Reviews and visual content are critical in helping our audience understand how our yarn will look and feel before they buy online. The ability to display content from other customers who have first-hand experience in our products has been vital in facilitating the shoppers’ decision making process.
“You never want a customer to leave your website, hoping to find the information they need somewhere else. Customer content builds confidence, and PowerReviews has allowed us to showcase that social proof on our site, facilitating the path to purchase for our customers.”
Saarah Shaikh, Senior Director of Customer Success at PowerReviews, says:
"We are delighted that WEBS is clearly gaining so much value from our solutions. We know high volumes of authentic reviews deliver exceptional social proof that lead to conversions. This is even more important for products that customers need extra information about before purchasing."
This information is taken from a newly-published case study, which can be accessed on the PowerReviews website here.
For more information, contact Andrew Smith at [email protected].
PowerReviews (PowerReviews.com) is a software and data company that works with 1000+ leading brands and retailers to bring authenticity and transparency to commerce. The PowerReviews Customer Content Platform has three solutions that help our customers collect and manage customer-generated content to improve the product and customer experience across the customer journey. We help clients meet the evolving need for social proof, accelerating the path to purchase and brand advocacy.
PowerReviews is known for innovation, consultative partnership, and actionable insights, supported by our open platform and approach. Our dedicated team of experts provides thoughtful analysis and turn-key service. PowerReviews is headquartered in Chicago, IL, USA.
As one of the premier yarn stores in the country, WEBS – America’s Yarn Store (yarn.com) fuels the creativity and passion of knitters, crocheters, weavers, spinners and other fiber enthusiasts.
Upcoming Events In Western Mass
We strive to post the most current and accurate event information but changes and cancellations do occur so please check the official event website to confirm all details.
When you think back to some of your favorite childhood moments, very few of them probably happened when you were sitting at home watching TV. Instead, your most poignant memories probably revolve around that time you ended up with the home run ball at a baseball game, and the crowd cheered and you felt like a rock star, or at least like Babe Ruth.
Or maybe it was that time your family attended The Big E together and your dad bought you cotton candy and let you get all sticky-faced, and you watched your mom beat the midway games, and you felt like your heart was going to overflow with contentment and happiness.
In Western Massachusetts, events bring us together to celebrate our successes and recollect on our heritage. We’ve put together a list of some of the top yearly events in Massachusetts, things we and our local friends love doing to feel connected to our area and our community.
Top Yearly Western Massachusetts Events
Because of the beautiful area where we live, there are distinct Western Massachusetts-specific events that take place in each and every season. From leaf peeping in the fall to river rafting in the spring to skiing in the winter, you can find a wide range of things to do throughout the year, and some of our local events reflect the joyous beauty of our seasons.
Top Western Massachusetts Events for Spring
Springfield Annual Pancake Breakfast
Does anything scream “neighborly get-together more than a pancake breakfast? If your mouth is already watering over the thought of fluffy, buttery, syrupy goodness, you’re not going to want to miss the Springfield Annual Pancake Breakfast, typically hosted in May in downtown Springfield.
Bring your appetite, because it’s billed as the World’s Largest Pancake Breakfast, and be ready to feast on both good food and friendly conversation.
Paradise City Arts Festival (Northampton)
This Paradise City Arts Festival is ranked among the best in the country, and includes exhibits from more than 250 artists in all mediums. Artists flock to Western Massachusetts from around the country to be part of this visually dazzling display.
Come out to enjoy the weather that’s not quite summer, not quite spring, and stay to buy way too much from the vast selection of contemporary art pieces on display.
Brimfield Outdoor Antique Show
With spring in the air, you’ll want to get out and enjoy the largest outdoor antique and collectible show in the country. The Brimfield Outdoor Antique Show features over 5000 dealers throughout the quaint country town of Brimfield. And once is never enough – they do this in July and September, too!
Top Western Massachusetts Events for Summer
Baseball Season Opening Night
Baseball is the quintessential American pastime, and there’s really nothing that can top the nostalgia of being present on opening night.
The Westfield Starfires and Valley Blue Sox will kick off their seasons right at the start of the summer, and both promise to bring plenty of excitement to the community. Be sure you arrive ahead of gametime to root, root, root for the home team.
Yankee Candle Christmas in July
We love the unforgettable scents of the holiday season. Fir and balsam, spicy gingerbread, warm apple cider – the list could go on and on.
So naturally, Christmas in July is a must. At the flagship Yankee Candle Village, you can enjoy the holiday season, snap selfies with Santa (who might have traded in his traditional red velvet for a more relaxed Hawaiian shirt vibe) and enjoy crafting with Mrs. Claus.
It’s just what you need to get a little dose of holiday spirit and deal with the fact that you probably won’t be decorating your tree for at least a couple more months.
Basketball Hall of Fame Enshrinement
Meet Basketball’s best in the birthplace of the sport! Each summer, the Naismith Memorial Basketball Hall of Fame enshrines the best in the sport in Springfield. Rub elbows with the greatest to play the game and save time for a tour of the Hoop Hall.
Top Western Massachusetts Events for Fall
The Big E
Would this even be a reliable listing of Western Massachusetts events if The Big E weren’t included? The community gathering, more formally known as the Eastern States Exposition, is the biggest and best county fair you could imagine.
Every fall, The Big E brings together amazing food, parades, musical entertainment, agricultural exhibitions, car shows and more. There’s so much to see, do and taste – you’ll need more than one day to fully enjoy all The Big E has to offer.
Six Flags New England’s Fright Fest
Each autumn, Six Flags New England transforms into a fright-filled funzone for teens and adults. You’ll find scary shows, walk-through attractions and thrill rides that make the most of the season.
Top Western Massachusetts Events for Winter
The Springfield Thunderbirds are a professional ice hockey team in the American Hockey League affiliated with the National Hockey League’s St. Louis Blues. Based in Springfield, Massachusetts, the Thunderbirds play their home games at the MassMutual Center.
Springfield, Parade of the Big Balloons
Can’t quite make it to New York City for the Thanksgiving parade? We’ve got you covered, with the Parade of the Big Balloons in downtown Springfield.
Enjoy bands, community gatherings and balloons that represent the best Western Mass has to offer – our favorite is definitely the 75-foot Cat in the Hat balloon.
Bright Nights at Forest Park
Holiday memories are made at Bright Nights at Forest Park. It’s just not the holiday season until you’ve driven through this holiday lighting extravaganza! Look for Santa’s Magical Forest, Dinosaur World and Seuss Land – it’ll become an annual tradition after the first mile.
Holyoke St. Patrick’s Day Parade
Run, walk or float over to the Holyoke St. Patrick’s Day Parade. This celebration of Irish heritage brings more than 400,000 guests to the community for a parade, music, food and fun.
It also includes traditional performances by the Holyoke Caledonian Pipe Band and the Road Race, Western New England’s largest race (featuring a 10k, a 2 mile walk and a Kids Fun Run).
Community events help us to celebrate what we have in common – a love of the arts, of sport, of nature. The human connection these events create is so important to both mental and physical well-being.
If you’d like to learn more about these community events and dozens of others coming up in Western Mass, or about the top yearly events in Massachusetts, check out our Events listings and customize a schedule just for you. Or, contact us, and let our team of knowledgeable locals help you prepare for a fun and unforgettable Western Mass adventure.
Export EventsSours: https://explorewesternmass.com/venue/webs-yarn-store/
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NORTHAMPTON -- Webs, which bills itself as “America’s Yarn Store” with 15,000 different types in its inventory featuring everything from alpaca to bamboo, has been sold to a national craft retailer after 47 years of family ownership.
Second-generation owners Kathy and Steve Elkins made the announcement Tuesday on social media. The new owners are LoveCrafts, an online retailer of knitting, crocheting and craft supplies with 80 brands and more than 50,000 patterns. Kathy and Steve Elkins said online that they will continue to run WEBS and assume the roles of chief global yarn officers .
“Kathy and I have dedicated the last 18 years to WEBS. Together, with our amazing team, we have achieved great success and have built lasting relationships with you, our customers. We believe that WEBS can continue to grow and evolve with this new partnership in ways that Kathy and I couldn’t necessarily achieve on our own and we’re confident that LoveCrafts have the right expertise and culture to do this,” said Steve Elkins, whose mother founded the company with a partner in 1974.
Steve and Kathy took over the business 18 years ago.
The Elkins said Tuesday that nothing will change day-to-day at WEBS which has a retail location in Northampton and a warehouse in Easthampton. They will continue to run the store -- a destination for weavers, knitters and spinners -- and will stay open.
Webs made headlines last year when the costume designer who made Tom Hanks’ sweaters for his role as Fred Rogers in “A Beautiful Day in the Neighborhood” told the media she shopped Webs to get the right supplies for the look she needed.
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